Certain tags can be placed on some of your product listings. For example, you can have a New or Sale tag to indicate that users should click on those first. The featured product show is fairly simple to setup, where you take a few of the products you sell the most and select them to go in the primary list. Not many eCommerce stores are going to pass up functionality like this, so we recommend taking a look at the Parallax one WordPress theme to get a taste of what a real online store should look like. Even if you don’t go with this option if can give you some good ideas for your actual store.